This book explains just how Jay-Z propelled himself from the bleak streets of Brooklyn to the heights of the business world.  Zack O'Malley Greenburg draws on his one-on-one interviews with hip-hop luminaries such as DJ Clark Kent, Questlove of The Roots, Damon Dash, Fred "Fab 5 Freddy" Brathwaite, MC Serch; NBA stars Jamal Crawford and Sebastian Telfair; and recording industry executives including Craig Kallman, CEO of Atlantic Records.  He also includes new information on Jay-Z's various business dealings, such as: The feature movie about Jay-Z and his first basketball team that was filmed by Fab 5 Freddy in 2003 but never released.  The Jay-Z branded Jeep that was scrapped just before going into production.  The real story behind his association with Armand de Brignac champagne.  The financial ramifications of his marriage to Beyonce.  Jay-Z's tale is compelling not just because of his celebrity, but because it embodies the rags-to-riches American dream and is a model for any entrepreneur looking to build a commercial empire.  Paperback, 260 p.