March 14, 2014 - J.W. Pepper, the world's largest sheet music retailer, is expanding into the apparel market with a new line of shirts and hoodies. The apparel store will include clothing covering a wide variety of music genres, from pop, to classical, to Christian, and more. The new line of products will supplement Pepper's already large selection of music and music related items appropriate for school and church markets.
"As a business, we're always looking to diversify while staying true to our musical heritage," says Scott Grady, Vice President of Digital Marketing. "People love their music and Pepper has always been there to help them connect to that music."
The move is the latest in a diversification effort by the company which has resulted in a number of new ventures. Pepper has already accumulated a fair amount of experience in the apparel market through their consumer site, sonifly.com. By diversifying their product line, Pepper hopes to make it easier for customers to find all the music products they need while also expanding its market share.
J.W. PepperŪ, the leading retailer of sheet music in the world, has been in business for over 130 years, with 11 store locations and 2 distribution centers across the country.