Blauvelt started at Pepper in October of 2007.  He brings experience of a varied music background which includes being a stage hand for various productions at the New England Conservatory of Music and performing as a drummer with bands.  He brings to his new position a desire to connect with customers of all ages through music, especially young people.  He hopes to highlight Pepper's technological approach to serving customers with social networking.  Blauvelt further notes he and his staff will develop in-store displays to create seasonal and musically appropriate themes useful to music directors, classroom music teachers and musicians alike.  

Blauvelt received his Bachelor's degree in Percussion Performance from Long Beach State University in Southern California before heading east.  He returned to the Lake Tahoe area and performed with several bands before moving to the Bay Area.  Currently, he performs with a rock cover band as well as with the Ohlone College Wind Orchestra.  He also teaches private drum lessons.  

J.W. Pepper®, the leading retailer of sheet music in the world, has been in business for over 134 years, with 14 locations across the country.  Blauvelt manages the store located in northern California.  He and his staff offer an exceptional destination where musicians can browse through thousands of music publications, listen to recordings, and try out music software.

  www.jwpepper.com

Pepper_History