In speaking to Smith, he was most excited about providing call-center employees with marketing information that will aid them in assisting customers, and conversely, taking feedback from the customer service representatives to build customer-friendly processes.  By taking advantage of the explosion of new social media tools, Smith aims to keep Pepper in the forefront of emerging trends, utilizing that information to bring customers the latest and best in music service and products. "I feel my biggest strength is communication," he says.

Smith joined the Pepper organization in July of 1983 and has moved through management to become Vice President of Regional Marketing (Pennsylvania Division). In addition, he is the company National Conventions Coordinator and Percussion Editor. He also regularly speaks on Music Copyright at various music gatherings.  He is involved in various staff groups which focus on internal company functions.  Of special importance is Pepper's Employee Longevity award program of which he was a creator and original member.

Outside of Pepper, Smith is active in the marching band/indoor percussion pageantry arts area both as a percussion teacher, writer and adjudicator. He is the current Cavalcade of Bands Judging Coordinator. He also performs with the Montgomery County Concert Band, Pottstown Symphony Orchestra as well as in local theater productions and in his church. He resides in Pottstown, PA with his wife and college-age children, who are both pursuing music education degrees.

J.W. Pepper®, the leading retailer of sheet music in the world, has been in business for over 134 years, with 14 locations across the country.
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Pepper history