Marketing Your Music Program

This book will easily guide you through today's world of marketing – both traditional and modern forms of social media and websites. With quality content, a strong brand, and a clear strategy, you can greatly increase the presence of your choir, orchestra, and band. It will also help you discover effective and efficient ways to fundraise while building important connections with a wide-reaching community. Topics include:

  • Marketing overview for your music program
  • Branding your choir, orchestra, and band websites
  • "Power Four" platforms
  • Additional marketing platforms
  • Marketing your program in 30 minutes a week
  • Social media best practices
  • Helpful resources and websites
  • Equipment needs
  • Press release templates
  • 50 content marketing ideas to enrich your music program